Increase efficiency with category analysis

To make timely decisions and excel in your own territory, category analysis must provide insights into customer experiences, emerging market trends, information relating to competitors and their marketing activities.

Quickly understand
the consumer demand

The data-driven approach developed with our customers allows us to deepen the evaluation of the various factors that increase or decrease demand for each category. Brand managers and chief customer insight managers can understand what is unique and special, reacting with appropriate repositioning when needed to deliver maximum growth and profitability.

The assortment must be optimized based on consumer demand

No more calendar-based planning, the assortment must be optimized based on consumer demand, updating it frequently to always be optimal. By using customer behavior and performance by store as a database, our customer retailers are able to have more effective assortments by format, department, category and store.

Latest ideas and insights

RETAIL
11 September 2023

Why a new approach to assortment is needed 

Per ottenere il massimo dall’assortimento è necessario intraprendere un nuovo approccio. Scopri perché.
Stefano Brambilla
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RETAIL
4 July 2023

A window on workforce planning

Sfruttare al meglio le risorse, ridurre le ore improduttive e ottimizzare la capacità di risposta. Scopri di più sul Workforce Planning
Antonio D Agata
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RETAIL
9 June 2023

Retailer: the thread that combines prices and promotions

Retailers have an ace up their sleeve that they often choose not to use: finding the right balance that links promotions and prices. In fact,…
Mirko Gubian
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to create value

Through the support of our experts, we will help you understand which solutions are best for your organization.

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our business units

Each vertical competence is fundamental, and combining them in a multidisciplinary team guarantees a qualitative leap.

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