To bring strategic intelligence in the management of the categories, integrating the demographic data, of fidelity and demand in order to establish more pertinent clusters of shops and aligned with the preferences of the customers and the historical sales data.
Exploit consumer demand to define new growth spaces, optimising sales and making the supply chain more efficient.

By combining statistical analysis with business objectives, thanks to the expertise of Axiante Retail on the Symphony Retailai platform, retailers can capitalize on the value of multiple data sources, to define performance clusters.
With the availability of artificial intelligence, you can find out the right mix of products for a certain point of sale.